Help! I'm struggling with marketing my new hair business

Well, we’re most of the way through 2018, and it’s about time to start facing some of the struggles we are facing in the hair extension industry.

By Cynthia Evans

What problem are you solving in the industry? In such a competitive industry, you need to clearly identify and communicate  a problem you want to solve. What exactly is your competitive advantage? Competitive advantages can differ greatly even among similarly-sized hair businesses selling the same type of hair extensions, and for small businesses and especially start-ups, they are the most crucial element of the entire marketing strategy.

One or more competitive advantages can be created by surveying the competitive scene, examining the services provided by rivals and identifying an additional and unique service to enhance the benefits of the primary service being offered.  

Great or unique customer service is often the easiest way to establish a competitive advantage, but others might include lower prices, student discounts, instalment payments and bundle deals.

Cut down costs As a start-up  you probably have very limited budget. You want a beautiful website, hire a marketing professional, open a salon, however all of that comes at a cost. 

The best way to survive as an entrepreneur is to make sure you invest and spend wisely. This means taking consideration about wholesale prices, shipping fees, PayPal fees, packaging etc.

“examine the services provided by rivals and identifying an additional and unique service to enhance the benefits of the primary service being offered. “

Reducing costs in your new business and creating processes that will cost you less money over time doesn’t have to take a lot of time . In many cases, it’s about making smarter choices when deciding where to put your small business funds. Find out more how we can help you avoid wasting money on hair.

Get yourself on camera! I know this might sound like a scary option, but it works like magic! Video marketing is one of the most versatile and profitable digital marketing tools out there. Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. 

Putting yourself on camera (or customer review video) is likely to build trust and ignite emotions.

Some consumers are still sceptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views!

Think outside the box! Get creative on how to get new customers. The easiest target audience in the hair industry is by selling to college students at an affordable price.  Collaborate with a few students on campus near you. Let they sell your hair to their friends for a returned commission. This is the easiest way to spread your business name and to get new customers. However, make sure you trust whoever you decide to do business with.

Find social media influencers to promote your brand This is a good method to gain some exposure online.  Social media influencers are power users who can help your potential customers make a buying decision through social networking.  People tend to trust peer recommendations over any company advertisement. Working with social media influencers is another step toward humanizing your brand. Foreverpicky connects you with hair brand ambassadors who have over 10k followers and active engagement rates. Please email us at foreverpickyltd@gmail.com or click on the chat icon to have a chat with us.

Find better vendors Do you have low customer repeat rate? Or are your customers complaining about the quality of your hair? Maybe, it’s time to find new vendors. Before thinking about replacing your vendor, think about what specific qualities you want in hair extensions (identify your competitive advantages) and use that to find your perfect vendor. If you struggle finding a reliable and trustworthy vendor click here. 

The most important thing to remember is that you need to think outside the box, remain consistent and to get ahead of your competitors. Don’t be afraid to step outside your comfort zone!

 

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